In May of 1930, Oscar Lee Pike, son of Alma Rosalie Lincecum Pike, was living just two doors down from his future sister-in-law, Ella Mae McGuire. Both families were in Lincoln Parish, Louisiana, and both families were residing along the Dixie Overland Highway.
An association was formed, officers elected, and a plan of operation agreed upon. The object of the association being to promote the construction and use of a highway through the States of Georgia, Alabama, Mississippi, Louisiana, Texas, New Mexico, Arizona, and California.
...It was then developed that the Dixie Overland Highway when constructed will be the shortest, straightest, and only year round, ocean to ocean highway, in the United States. All highways east of the Mississippi and the most of those west of the river, are laid out for north and south travel. The Dixie Overland connects them all, is a trunk line through the heart of the 'black belt,' crossing the rivers at the head of navigation, and forming what the promoters believe to be the most useful and important highway in the South.
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Beginning at the Mississippi-Louisiana State line at Delta via Tallulah, Royville, Monroe, Ruston, Arcadia, Minden, Shreveport to the Louisiana-Texas State line east of Waskom.
It didn't take long for tourism to be promoted along these auto trails and highway routes. Even today, Louisiana's Historic US 80 Byway is said to be where "drivers...can drink in vistas of verdant farms and forested landscapes."